Client: West Coast Music
Industry: Live Entertainment & Luxury Weddings
Target Audience: Engaged Couples & Wedding Planners

Project Overview: Identified an untapped marketing opportunity while researching West Coast Music's client history and archival footage: the company had performed at numerous high-profile celebrity weddings without prominently leveraging those connections in its social media marketing. Capitalized on the buzz surrounding Selena Gomez's recent wedding to develop a timely, pop culture-driven reel highlighting the opportunity to book the same wedding entertainment as Selena Gomez and Kim Kardashian. Researched past celebrity events, sourced and curated archival photos and videos, and edited the assets into a short-form promotional video designed to build brand credibility and attract prospective clients.

My Role: Content Strategy, Concept Development, Research, Footage Sourcing, Video Editing, On-Screen Text, Trend-Based Marketing & Final Delivery