Client: Malibu Pier
Industry: Hospitality, Tourism & Lifestyle
Target Audience: Malibu Locals, Tourists, Pop Culture Enthusiasts & Travelers

Project Overview: Conceptualized and produced a playful, Barbie-inspired social media video positioning Malibu Pier as a must-visit destination through a recognizable pop culture reference. Developed original AI-generated visuals using Midjourney and custom-written prompts, combining them with sourced Barbie advertising footage to create a cohesive, entertaining brand narrative.

My Role: Creative Concept Development, AI Video Generation (Midjourney), Prompt Engineering, Footage Sourcing, Video Editing, Visual Storytelling & End-to-End Content Production