Client: West Coast Music
Industry: Live Entertainment & Luxury Weddings
Target Audience: Wedding Planners & Brides

Project Overview: Conceptualized and produced a personality-driven social media reel from over two hours of raw, unedited wedding reception footage. Identified entertaining, candid moments featuring the lead singer and transformed them into a short-form video designed to feel like authentic, guest-generated content. Incorporated a relatable, humorous hook and strategic on-screen text to capture attention, increase discoverability, and appeal to couples searching for live wedding entertainment.

My Role: Creative Concept Development, Footage Review & Curation, Video Editing, On-Screen Text

Results:

• 98 likes

• 22 comments